From the manufacturer
About this item
- Blur Signs Of Aging In An Instant: Click to instantly blur with Maybelline’s Instant Age Rewind Eraser Treatment Foundation. This moisturizing Maybelline foundation with SPF 20 covers uneven skin tone, fine lines and wrinkles for a natural look that lasts
- Natural Make Up Finish: The blurring built-in applicator erases lines while the sponge tip glides on ultra-smooth for a natural finish that won’t settle into fine lines and wrinkles. Get buildable, medium coverage with this makeup foundation
- Delivers All Day Comfort: Quickly conceal age spots and dryness with our foundation makeup, formulated with moisturizing ProVitamin B5 and SPF 20. Available in 16 non-comedogenic face makeup shades for a range of skin tones. Suitable for sensitive skin
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Product Dimensions : 4.53 x 1.26 x 4.53 inches; 0.68 ounces
Item model number : 0041554086591
UPC : 041554086591
Manufacturer : Maybelline New York
ASIN : B0CLBFDZR2
Country of Origin : USA
Best Sellers Rank: #20 in Foundation Makeup
Customer Reviews: 10,080 ratings
Brenda –
5.0 out of 5 stars
Works great for my skin that is changing as I grow older. Great coverage, but still feels and looks light and natural.
I am loving this Maybelline New York Instant Age Rewind Eraser Treatment Makeup SO much!!I have used the Instant Age Rewind Eraser Dark Circles in the Brightener shade for a long time. It is probably the only reason any foundation I have used for the past few years has worked at all. I have dry skin, and I’m growing older. I’m going through a stage where the makeup that always worked for me just doesn’t work anymore. Mineral makeup was one of my favorites for fast application, but it is just too dry for my skin. I also liked high quality cream compacts.Most of the expensive foundations I have tried that are designed for older skin feel too heavy, like a mask, and rub off on my clothes. They just gave me too much of a made up look, instead of a natural look.I did a lot of research on my skin type and found that Covergirl CgSmoother, an inexpensive hydrating liquid makeup, had a great reputation. So that is what I have been using recently, in shade 720 Creamy Natural. It works very good!! I can definitely see what the fuss is about. I do have to build it up a little to get the coverage I need, and being a liquid, it is a little bit of a hassle to apply. I have rarely used liquid foundation. I’ve used mostly creams with a sponge, or mineral powders with a brush. I have been learning to work with the liquid and a sponge, and that is better. It reminds me of a Tinted Moisturizer or BB Cream with a little more coverage.BUT when I saw this Instant Age Rewind Foundation on Amazon I was pretty excited! Knowing how well the concealer worked for me, I had high hopes. Reading the reviews made me feel like it might really be awesome.I am so glad I found it and tried it. The price is great for a foundation that works so well on older skin. I use the attached sponge to apply the makeup to my face, then I use a large Kabuki brush to smooth and blend it. With just a single application (no building necessary) this foundation gives me a near flawless finish that is light, looks natural, and feels natural. I am pretty fair skinned, but I like for my foundation to have a bit of color to it. I chose the 200 Creamy Natural, and it is working great.I am still using my Instant Age Rewind Concealer Brightener, too. I use it after the foundation to conceal and highlight. I apply it the same way as the foundation. I use the attached sponge to put the concealer where I want it on my face, then I use a large Kabuki brush to smooth and blend it in with my foundation.My skin seems to stay hydrated, but not oily, for several hours after applying this concealer and foundation. It doesn’t settle in lines or make me look too made up. I love that with the sponge applicator I don’t ever have to touch it with my hands!! Application is super easy, and only takes a few seconds.I highly recommend it for those like me who might be searching for something that works for skin that is changing because we are getting a little older.
152 people found this helpful
nedgosm –
5.0 out of 5 stars
Great foundation!
I love this makeup it doesn’t settle into fine lines and never looks cakey. I’d say it’s medium coverage but can build to full coverage if you need to. Great product for the price!
One person found this helpful
Kika –
5.0 out of 5 stars
seriously, amazing coverage!
Having recently purchased the Maybelline Instant Age Rewind Eraser Foundation, I can confidently say it’s nothing short of amazing! This foundation not only provides excellent coverage but also contains SPF 20 and moisturizing ProVitamin B5, making it a multitasking hero for my skincare routine. The shade 118 matches my skin perfectly, giving me a natural, flawless look. Plus, the innovative eraser applicator makes it easy to apply and blend seamlessly. If you’re in search of a foundation that not only conceals imperfections but also cares for your skin, I highly recommend giving the Maybelline Instant
2 people found this helpful
Nebraska Native in Pennsylvania –
4.0 out of 5 stars
Medium Coverage, Dewy Natural Finish
Acts like moisturizer, primer and foundation all in one quick and easy application. A lifesaver on days when I’m running late. After smoothing on with the built-in sponge applicator you can use your fingers or a brush or sponge to blend. Because it has a dewy finish I like to set it with a very light dusting of translucent powder and a fluffy brush. I have used this for years, this is my third or forth bottle. I do have other foundations and a cc cream that I also use, depending on the occasion, but this is a wonderful everyday foundation. It does not settle into lines or make me look old like some foundations can do. I’m 66 so that is important to me, I want any foundation to make me look better, not worse. Pairs well with the matching Maybelline Magic Eraser cover cream.
15 people found this helpful
Bibiana –
5.0 out of 5 stars
Not Cakey
I’ve been using this one for years. I have tried others, But I always end up going back to this one.The coverage is good or not cakey. It goes on smooth and blends in easily. I don’t recommend if you need an all day coverage, although i’ve never tried it with setting spray. It feels like I’m my skin. I don’t feel like I’ve had any clogged pores or any skin issues because of this make up. I have combinations skin. This works well for both my oily and dry areas.
16 people found this helpful
LR Martz –
5.0 out of 5 stars
Easy To Apply
Was interested in trying makeup using this type of applicator. Like how smoothly the makeup goes on my face. Dries quickly and coverage is good! Nice moisturizing product. Lots of color choices and I nailed it first time! Will be using this one again.
One person found this helpful
PattyTPattyT –
3.0 out of 5 stars
Not bad but I prefer slightly more coverage and radiance.
I am a huge fan of the Maybelline Age Rewind line and have so many different products that I am happy with so I assumed I would be very happy with this foundation as well. It looks just like the concealer in that it comes in a tube with a sponge tipped applicator and you twist the top to get the product to come up and onto the sponge. Naturally the tube for the foundation is larger and, thankfully, you can see how much foundation you have through the clear plastic of the tube. The sponge is quite soft and big although I don’t use it for blending the foundation.I bought Creamy Beige 290 for my medium skin and it is almost a perfect match. I could probably have gone down one shade for an exact match but the color blends and doesn’t look unnatural. The first time you use this foundation, you may have to twist the top several times to get the product on the sponge. I felt like I was twisting forever. Eventually I saw some of the foundation emerge. I applied it with the sponge and tried to blend it with the sponge but it was just looking streaky. It blended much better with my own foundation brush or even just my fingers.The foundation is very lightweight. It is light to light/medium coverage for me which I don’t really mind. I don’t need heavy foundations. However this one doesn’t seem to even out my skintone well and it doesn’t give my skin radiance like many of my other foundations. It sort of dulls my skin a bit. I feel like I need something just a tiny bit more substantial. My Revlon CC cream has more coverage and dewiness. Once applied, it looks matte and barely there and my other cosmetics work well with it whether they are from Maybelline or other brands. I did find that I looked washed out after several hours as though the foundation faded.With so many different foundations on the shelves today, I like to find ones that give my skin some glow, cover and look natural, and stay on without transferring. This foundation is nice and I will use it but I have many others that do a better job on my dry skin. This is one I use for casual everyday outings or for around the house with friends. I use a different foundation when I want my skin to look flawless (or as close to it as my skin can come) and dewy. Everyone has certain things they need from a foundation and I feel this one is fine but just not as good as so many others even ones by Maybelline like
Maybelline New York Instant Age Rewind Radiant Firming Makeup
. That one has everything I personally like in a foundation.This foundation has great reviews and may be perfect for you. I just feel there are better foundations for my skin type and my needs out there although I sill use this one for light, simple coverage.
15 people found this helpful
Sheryn Franklin –
5.0 out of 5 stars
BEAUTIFUL and doesn’t look like you have heavy makeup on!
I was not sure about trying this without using it before but so pleased with the color and not heavy looking. This goes on smoothly and seems to make wrinkles disappear, LOVELY AND I WILL DEFINITELY REORDER!!
6 people found this helpful
S. Ellis –
5.0 out of 5 stars
I’m no expert
I’m not much of a make up wearer but I will say, I like this. As someone in their fifties with some well earned “wise lines”, I am impressed with how this goes on and covers. While I certainly don’t look twenty after applying it, it does seem to smooth out the rough spots a bit. I would definitely purchase this again!
Amazon Customer –
4.0 out of 5 stars
Hum?
I have been using the product for a long time. I am not sure what happened but the twist lid doesn’t seem to work as well as it used to.